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For most of us who consider ourselves GREEN, Wal*Mart is a dirty word; we wouldn't be caught dead shopping there. Although Adam Werbach's name will never become a household word, it is generating some pretty nasty epitaphs among some greenies lately. Is it because he is trying to promote BLUE instead of GREEN? Is it because he has gone over to the other side and works with Wal*Mart? Or is it because he claims that our GREEN movement is too narrow and too negative AND that Wal*mart, its 2 million employees and it's 200 million customers, can change the world?
On April 10, 2008 Werbach, the former boy wonder head of the Sierra Club, addressed the Commonwealth Club in San Francisco. His speech, entitled The Birth of Blue, calls for a new movement of consumers pushing for sustainability. [If you want to read the whole thing, it is posted on < http//gristmill.grist.org >.] It is one of the most fascinating. potentially hopeful, things I have read in recent years.
There is no question that Wal*Mart can change the world; it already has, for the worse! Although I suppose that may depend on your point of view. I imagine it has made the world better, or, at least, life easier, for many families struggling to make ends meet. That last aside, can enlightened self-interest apply to a giant corporation?
Adam Werbach thinks it can and it does. But first, we need to understand a few things. BLUE for instance. In his own words, Werbach says," As vast and common as the ocean, BLUE is a platform for sustainability that goes beyond the deep, beautiful green of environmentalism. Green puts the planet at the center of the dialogue. BLUE puts people at the center.
"... Green represents the simple and inarguable wisdom of ecology: that all things are connected. BLUE brings together a broader set of human concerns, from practice to price, from nature to society. BLUE integrates all four streams of sustainability: social, cultural, economic and environmental. BLUE puts the way we treat ourselves and each other at the center of our focus." [1]
Wal*Mart is already taking the lead, according to Werbach. Wal*Mart has set three goals: 1)Produce zero waste, 2) Be powered by rewable energy, and 3) Sell only green products. And they have indtroduced PSPs, Personal Sustainablbility Practices. Werbach worked with Wal*Mart to create this program that encourages and creates a support structure that is simple and voluntary. PSPs are characterized by the following; Sustains the environment, Makes you happy, Affects the community, Repeatable and Takes visible action, SMART. So far there has been tremendous success.
Employees have done things like commit to riding a bike to work, change all their light bulbs to CLFs, care for a park, make healthy breakfasts for the kids, compost, but once these have been accomplished they have moved on to things like losing weight, getting diabetes under control and reconnecting with a daughter, as well as getting a recycling program in the local high school, dumping the deep fryer and serving organic veggies and other healthy snacks at the ball games instead of hot dogs...
In his speech Werbach outlined the 3 desired outcomes for the BLUE movement. "First, to measurably improve the quality of life of people who join. Second, to engage as many people as possible in the effort, and third, to increase the effectiveness of their activism. The primary tactic is getting one billion people to create their own personal sustainability practices." [2] And he doesn't mean just in the US and Western European nations. China and India not only have the largest populations but the fastest growing economies. This is especially true in China, and they are becoming increasingly aware of the costs of pollution as well as beginning to make sustainable choices and changes.
Werbach states his long term goal as "nothing short of building a world full of happy people contributing to a healthy planet." He goes on to say that, "In the next five years, we need to build a billion-person movement, representing over $1 trillion in consumer buyer power -- consumers who are maintaining their PSPs and acting on them when they shop.
"To create a world full of happy people, we need to go far beyond reducing our individual carbon imprints. Happiness requires that the material, Maslovian needs of the nine billion people projected to be living on the planet by the end of the century are met, so we need enough resources for all of them." [3]
That, fellow greenies,appears to be the essential difference between BLUE and GREEN. We in the green movement up until now have tried to promote a future that leaves the billions of people in China, India and elsewhere in the developing world, permanently underdeveloped, while urging a course for ourselves and other westerners of decreasing consumption and de-industrialization. Meanwhile, China and India are ignoring this and zooming full speed ahead with development.
Is it possible to meet the projected basic needs of 9 billion people and have sustainable systems in the social, cultural,economic and environmental spheres by then end of this century? If it is, I suspect that working with Wal*Mart and other huge corporations (as well as small) who voluntarily commit to substantially lowering their environmental impact, is the way to go. but only time (and billions of us making similar committments) will tell.
When you look at our beautiful home, the planet Earth, from space, you see some green, but mostly you see blue. Whose ready to sign up for a PSP? I just committed myself to watering plants with household grey water (rinse water from the kitchen sink and our shower). AND I may just make my first trip to,( dare I say it out loud?), Wal*Mart.
1,2 and 3 < http://gristmill.grist.org >. The Birth of Blue, Adam Werbach 4/10/08
I have a confession, food and eating are dear to my heart (and stomach), not to mention, somewhat of an obsession. Perhaps it all started with my mother's homemade whole wheat bread back in the fifties. We never, I mean never, bought bread when I was a child. On special occasions Mom would make white bread or sticky-buns much to everyone's delight. All this home-baked business had a somewhat surprising effect on my older sister. It made store-bought bread, especially that white, squishy, air-filled stuff seem exotic. She frequently got other kids to trade one of her wholesome, home-baked bread sandwiches for ones made with the store-bought stuff!
Anyway I didn't fall far from the tree, except that when I was 45 I discovered that I was mildly wheat intolerant, so I no longer eat wheat or anything made with wheat flour, whole or white. Plus, these days, you can get such great whole grain breads of many sorts, that who bakes anything anymore?! Well, I do, whenever I get the chance, which isn't that often, because you can't get great non-wheat baked goods, though even that is changing.
My kids have grown up on home cooked food, which over the last 10 years has been increasingly organic and now local. But, just in the interests of complete disclosure, we do love to eat out or order out and we happen to have some great moderately priced restaurants within two blocks of our house! But it hasn't always been easy to get my husbands approval of this particularly because of the expense involved.
Fortunately along with being a cheapskate or frugal, my husband also likes to be well informed and loves to read; Consumer Reports is OK by him. Several years ago I read their take on organic produce. Although they recommended buying organic whenever possible because of its positive effect on the environment, not too mention that it tastes better and is better for you. However, because, organic food was not that easy to get and expensive they did some research and found that pesticides could be washed off virtually all fruits and vegetables with just soap and water. Just taking the time to wash them reduced the pesticide by up to 99%.
So, back to the footprint thing. Think oil; not cooking oil, but the black stuff that currently cost $200 a barrel. Although fertilizer is not made from petroleum as is commonly thought (its made from petroleum's twin, natural gas.) Even so, all the machines used in large scale farming production use diesel petroleum: plows, planters, harvesters, and also the enormous amount of water used is pumped by machines that use diesel. Then there are the trucks and the refrigeration needed to bring it all to us, both use lots of petroleum as well.[2]
Now, on top of that, all food prices are soaring because of the commodities speculators(who are making a killing while poverty stricken populations are starving and rioting over food prices). As far as I can tell this is due to the rush to use food- mostly corn- for fuel! Its all really too much to think about- but I can't help myself!
Here's what I recommend: "Eat Food. Not to much. Mostly plants." This is deceptively simple. First of all much of what gets packaged and sold to us isn't really food. Its chemicals and food additives. Its better for your health and the health of the planet to avoid all those non-foods. This unfortunately means not buying and eating much that is processed. Not too much is just what it says. Mostly plants, of course, means mostly fruits, vegetables and grains. But it doesn't say only plants, so that leaves room for meat and fish, eggs and dairy.
One thing that I have found helpful is to imagine that there is a line dividing my plate in half. The top half is for fruits and/or vegetables. Then the bottom half is divided in half again making fourths. One fourth is for protein, e.g. meat, fish, eggs or beans/tofu, and the other is for starch e.g. potatoes, rice, pasta or bread (whole grain, of course). If you are trying to lose weight or maintain it (especially after the age of 45) some good rules are, no seconds of protein or starch allowed, seconds of veggies and fruits OK, especially salad and decide before hand whether to have a starch or dessert- not both.
I would also recommend buying local and organic if you can. Our local farmers market has great things at a variety of prices, and most venders accept food stamps. Also several of the farms have CSAs. What this means is that you can pay upfront at the beginning of the season and then you get fresh produce all season long at a decent price. A full share in the Philadelphia region is between $500-600. But you can get a half share or two families or small households could go in together.
Community gardening is another great way to get really local and organic produce. Although time consuming, many people find that it is time well spent. You get to know neighbors and you get to experience the miracle of tiny little seeds growing into big beautiful vegetables and fruits- plus they taste so much better when you've grown them yourself! Plus there is almost no carbon footprint at all!!!
Footnotes
1. "Eat food. Not too much. Mostly plants." Michael Pollan Unhappy Meals, NYTimes magazine, January 28, 2007
2. "...behind the great success story lies a dark, foreboding fact: almost every component of our food production and distribution system is dependent on low cost petroleum. Fertilizer, in the form of ammonia, is made from natural gas; which has recently tripled in price. The various machines used to plant, till and harvest crops all run on diesel fuel. Pesticides, herbicides and fungicides are almost entirely produced by plants that use petroleum as the primary feedstock. Fresh vegetables and meat are transported to our local markets by diesel fueled trucks, and these products are kept cold in transit by diesel fueled refrigeration units. Much of the water used to irrigate crops today is ground water that needs to be pumped out of the ground by large diesel motors. Our entire food supply chain is critically dependent on petroleum," (Oil on the Plate <riograndeorganics.com>)
The Demise of
Largeness
Dinosaurs seemed
to vanish
in some
cataclysmic event
Until someone
noticed a similarity to birds
Large, seemingly
cumbersome bodies
A few so heavy
their feet shook the ground
Yet somehow
elegant, beautiful
Showing beyond a
doubt
the physical
parameters of life on earth
A natural
grandiosity
doomed to failure
If, indeed, it was
Consider the birds
Diminutive
descendants of thunder lizards
They fly at what
expense?
Hollow, breakable
bones
Allowing them to
soar in godlike fashion
Cavorting with
rainbows
and hurricanes
Now the whole
earth trembles with our weight
What massive
global event
portends the
demise of our largeness?
Perhaps some new
creature will evolve
from our unduly
dense bones
to soar beyond
imagining
On wings of spirit
so light
No footprint will
be seen
or felt
at all
One spring Marie-Louie brought Janine to this country with help
from a charitable organization that arranges medical care for children in
desperate straits. They were
placed with a neighbor family through a local group called Hosts for
Hospitals. Barely 18 months old,
Janine was small and frightened, sick with a rare form of cancer in her
eye. Neither she nor her mother
spoke English since they were from Haiti, in fact, Janine had not yet started
to speak at all. She clung to her
mother, rarely daring to peek out with her good eye, her body language clearly
expressing the pain and fear she was forced to endure. What
a change good medical care brought about.
Within 48 hours she was alert, looking around and occasionally even
smiled, though she still stayed very close to Mom. Within a few days she had recovered from the other ailments
enough to begin the chemotherapy.
Janine's recovery seemed miraculous. Soon she was running around, playing peek-a-boo and even
beginning to talk! However, the
treatment was going to take much longer than anticipated. This was more than one family could
manage, since Marie-Louie and Janine had no source of income. A
group of neighbors decided they could do it if they all took turns. Four families took on the responsibility-
all within the same block. Janine
soon had 4 sisters and 3 brothers, not to mention the 4 aunties and various
uncles in the mix. She danced into
the heart of each of them, and just about anyone else who got to know her. Janine loved shoes, her own especially,
but everyone else's, too. She
would often insist that other people notice and comment admiringly on her
shoes. Afterwards she would insist
on admiring theirs as well. Much
of this was done in an elaborate sign language with a few English and French
words thrown in. Janine
continued to be treated for the cancer.
French was learned or brought back to life after long neglect. The two only-children in the bunch
began to experience what it was like to have a sibling. The four families drew closer and
better connected. Life was good
despite the normal ups and downs and extra stress of a 'family' member
undergoing treatment for cancer.
Hope blossomed and looked to bare fruit. Five
months in, the bad news came; the cancer was back. The doctors explained that there was nothing more they could
do, other than make her death as comfortable as possible when it came. After the initial shock wore off and
tears dried, the families pulled together. Comforting Marie as best they could, they vowed to see that
Janine had a good, and as normal as possible, last bit of time here on
earth. She died peacefully, a month later at the
hospital, in the arms of one of the aunties. Although,
this story doesn't have a happy ending, Janine did. She came to this country a small sick, stranger, in pain and
afraid. She left this life
surrounded by people who loved her, having touched the hearts of many more than
most ever do. She laughed and
danced and showed off her shoes.
Though she endured much, ultimately, Janine experienced happiness,
growth and many good days. Neatly placed by the front door of one of the houses where she
lived is a small pair of white patent leather shoes, a fitting shrine for one
who still dances joyfully in our hearts.